"In the spring of 2024, Kunsthal Rotterdam is presenting a large-scale exhibition of the work of the Swiss artist Sylvie Fleury (1961, Geneva). For the very first time her provocative installations, sculptures, ready-mades, and paintings will be shown in the Netherlands. In a playful way, Fleury challenges the cultural constructs of gender stereotypes. She uses modern advertising strategies such as attention-seeking slogans, brightly coloured neon lights, and seductive presentations to explore the boundaries between contemporary art and consumerism. Incorporating elements from the worlds of fashion and film, pop culture, and art history, Fleury consistently succeeds in creating unexpected new stories, always infused with a generous dose of humour and individuality!"
